I design experiences that everyone can access and enjoy.
Zaida is probably
making coffee ☕️
Hey there, I'm Zaida – a product designer currently creating accessible products and websites focused on seamless experience and convertions.
I’m a versatile designer with a decade of experience in the creative field. With an MBA and a Master’s in Instructional Design Technology, my strengths lie in product design, web design, and branding/art direction—where strategy meets creativity to craft meaningful and visually compelling experiences.
PERSONAL INTERESTS
Music
Reading
Photography
Video Games
Technology
Movies/filmmaking
Tennis, Formula 1
I started with humble beginnings—pushing pixels and grinding through long agency nights. I’m far from perfect, but I stay ahead by constantly learning from those with years of experience, always striving to grow as a designer.
As a seasoned designer and front-end web developer, I’m passionate about creating innovative and impactful design solutions that simplify complex user journeys. Over my career, I’ve successfully launched 50+ websites and products across various agencies, consistently exceeding client expectations and driving higher conversions and revenue through high-quality design and seamless development.
Fun fact: In my spare time, I’m also a photographer 📸
From colleagues
Kind Words
Carlos Gutiérrez
Head of Design Operations
Zaida is an exceptional designer with a strong work ethic and attention to detail. She consistently delivers high-quality work, meets deadlines, and collaborates seamlessly with the team.
A true asset to any project.
Ryan Paz
Product Manager, Strategic Partnerships
If you're looking for a stellar product designer, I highly recommend checking out Zaida. Her innovative approach to user-centric design, keen eye for detail, and strong UX/UI background consistently deliver exceptional results.
Danilo Alvarenga
Head of Product
Zaida was a pleasure to work with due to her positive and collaborative spirit and a vital asset to our Shift4Shop team. During her time at Shift4, she led the design of the SkyTab Website Builder from scratch, significantly enhancing our platform’s usability and efficiency. Her expertise in UX research and commitment to user-centric design solutions were key in ensuring a seamless user experience across our digital platforms. She consistently demonstrated her ability to transform complex requirements into intuitive tools, making a lasting impact on our product offerings. Her input and design background will undoubtedly benefit any future projects she undertakes.
Rajeev Naidu
Director Product Management
I highly recommend Zaida for the designing skills and the vision she brings to the team. She is always eager to assist and goes above and beyond, it was a pleasure to work with her.
Erin Morrell
Associate Dean Student Engagement
Zaida is a talented designer as well as a skilled photographer, videographer and video editor. She is very essential to work with and the quality of her work is extremely high. I’d recommend her all day to help you!
Bryan Thomas Sellers
VP of Product Design
I’ve had the pleasure of working with Zaida for several years across a variety of projects, and I can confidently say she is an outstanding professional. Her consistent kindness and willingness to jump in wherever needed has made a significant impact on our teams. Zaida brings a proactive, can-do attitude to every task, and her collaborative spirit is both refreshing and inspiring. I highly recommend her as a dedicated and versatile team member.
Gabriel Perez
Marketing Manager, Management
I had the privilege of working with Zaida. Her contributions were truly transformative. She designed and developed high-performing, visually engaging websites across diverse industries, ensuring seamless user experiences.
Jackie St. Louis
CEO, Tender Tongues Counseling
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From the moment I first connected with Zaida, I was treated with respect and professionalism. She works with you to ensure that the end product aligns with your vision. I really appreciated her consistent and timely communication, level of expertise, and "can-do" attitude. I highly recommend her.
Taylor Morgan
Principal Product Manager
She has a keen eye for design, ensuring that every visual element aligns seamlessly with our brand and user experience goals. Her ability to take complex concepts and translate them into intuitive, user-friendly designs is impressive.
Andrew Goldstein
VP Marketing Sales
