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Pine & Iron Axe Throwing
Establishing culture, brand identity and visuals
Pine & Iron needed to create content for their guests to help them stay informed about the venue, activities, and specials. I created a visual identity and video content for social media distribution. With a unique approach and bold personality, the brand captures the adventure and wildness that unfold within its storefronts.
Choosing a type that speaks loud
Selecting a font that represents the identity and tone of the brand was quite a task. Using the logotype was not an option due to readability and scalability across the channels where it would be used.


Font Type - Primary

Font Type, TC Sans - Auxiliary




Customer experience at its best
In addition to graphics and visual content, photography and videography were necessary to strengthen the brand’s presence. Focusing on the axe-throwing experience was a must.








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