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Pine & Iron Axe Throwing

Establishing culture, brand identity and visuals

Pine & Iron needed to create content for their guests to help them stay informed about the venue, activities, and specials. I created a visual identity and video content for social media distribution. With a unique approach and bold personality, the brand captures the adventure and wildness that unfold within its storefronts.

Choosing a type that speaks loud

Selecting a font that represents the identity and tone of the brand was quite a task. Using the logotype was not an option due to readability and scalability across the channels where it would be used.

Font Type -  Primary

Font Type, TC Sans -  Auxiliary

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Customer experience at its best

In addition to graphics and visual content, photography and videography were necessary to strengthen the brand’s presence. Focusing on the axe-throwing experience was a must.

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